If you know anything about internet marketing, then you know that using an auto-responder is a key element the business. Properly configured, It will help you to better create relationships with potential customers in all ranges of the buying stage.
Auto-responders can be used for more than just “auto responding”. You can use them as contact management systems. They are sometimes used for blasting and managing emails. In addition, they create and keep more than one list and email sequence while helping you to forget about all the repetitiveness of doing it manually.
2 main types of auto-responders exist:
• Auto-responder subscriptions
With this type you don’t have to install it on your server. For newbies this may be the easier route. You will also find a monthly subscription fee associated with the service.
Monthly pay auto-responders also have a down side. You may be forced to pay more money for having lots of contacts. With most of these services, you are sharing an IP address with other subscribers. If your service provider’s IP address gets blocked, your emails get blocked. Subsequently, just buying your own rather than using a service can save you money.
• Auto-responders that you install on your own server
There are more positives than negatives with this kind of auto-responder. Starting out, there are no restrictions on the amount of contacts that you can build. Plus, by getting a dedicated IP address, you will insure that your emails will reach your contacts because you will lower the risk of getting blocked by the email providers because of spam. Unlike subscription auto-responders, you will have better control of your contacts with this type.
Configuring options on this type include being able to set how many emails get sent per minute among others. You could still get flagged or blocked by the email providers if you send out too many emails at one time.
Following the right path, when it comes to auto-responders, can save you headaches, time and money. Choose carefully and start enjoying the massive rewards one can get from this powerful tool.
Tags: auto responder, email marketing, internet marketing, list management